Knowing your invention backward and forwards can make all the difference when trying to sell your product. Today, there are many resources that can provide you with information in many areas. Search for sales, market share, practical use, marketing and testimonials about similar products. You should also research how well they are received by consumers. When talking about your invention, you should know a few key facts. Before you introduce it to your intended audience, know the price, what you want it to look like, the history of your product, any unique features, how to use it, distribution and delivery, all servicing and repair information such as warranty. Although customers enjoy product knowledge, if you over complicate it, they will be less likely to use it.
Keep in mind that if you want to take your invention to an investor, they will want to be assured that you know everything about your idea. They are will also want to know how you are going to market it to the masses.
Keep in mind, the first sell you make isn’t your product, it’s yourself. Your product is second.